Tarte vs. IT Cosmetics: Which Viral Mascara Deserves a Spot in Your Makeup Bag?
Looking for a mascara that actually lives up to the hype? I’m always on the hunt for a great mascara. One that creates long full lashes with one or two swipes. These two seem to be my absolute favorites so far— Tarte’s Lights, Camera, Lashes Platinum and IT Cosmetics Superhero Mascara. I used both of them for for two months each! Now I’m here to spill the tea on which one truly gives you camera-ready lashes. Tarte vs. IT Cosmetics: Which Viral Mascara Deserves a Spot in Your Makeup Bag?
Whether you’re getting glam for a date night, heading to work, or just want lashes that wow every single day, choosing the right mascara is a big deal. So which one is better? Let’s break it down.
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Tarte vs. IT Cosmetics: Which Viral Mascara Deserves a Spot in Your Makeup Bag?
First Impressions
Tarte’s Lights, Camera, Lashes Platinum Mascara
Right away, the futuristic silver packaging was a hint this could be different than the rest. It promises “Works like a mascara & nourishes like a serum” Infused with ingredients including biotin, peptides, green tea & jojoba & olive oils, the formula delivers 24-hr flake-free & smudge-proof lashes with 16-hr sweatproof longwear.
Highlights
1. Ophthalmologist-tested
2. Infused with olive esters for lash conditioning
IT Cosmetics Superhero Mascara
This bold black tube, has a nice shape to hold. Known for dramatic results with just one coat. Formulated with collagen, peptides, and biotin for lash care.
- Highlights
1. Paraben-free
2. Volumizing formula with lash-lifting polymers
🖌 Application & Wear Test
Tarte glides on easily and separates lashes beautifully. It gives a natural fluttery look with buildable drama. Perfect for everyday wear — not too heavy, no clumps.
IT Cosmetics, on the other hand, goes on intense. Just one swipe and my lashes were instantly bolder, thicker, and darker. Great for nighttime glam or days when you want a full-face moment which is what I like for everyday.
Both passed the flake test, with no smudging by the end of the day — even in humidity!
Tarte vs. IT Cosmetics:
The Results
| Feature | Tarte Mascara | IT Cosmetics Superhero |
|---|---|---|
| Volume | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐⭐ |
| Length | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐☆ |
| Curl | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐☆ |
| Buildability | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐☆ |
| Wear Time | All-day, no flaking | All-day, no smudging |
| Best For | Everyday glam | Bold drama & photo-ready looks |
🛍️ Shop My Picks
Want to try them for yourself? Here are the links:
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Tarte vs. IT Cosmetics: Which Viral Mascara Deserves a Spot in Your Makeup Bag?
Final Verdict:
If you want a clean, natural lash that’s very full and feminine, go with Tarte. It’s like your lashes but much thicker and better.
If you’re looking for ultimate maximum drama and high-impact lashes, IT Cosmetics Superhero is your winner. It’s truly bold and perfect for anyone who wants a mascara that performs like fake lashes.
Honestly, I keeping both in my makeup bag — they are both pretty similar and you really can’t go wrong here if you’re looking for amazing full lashes.
💄 Bonus Tip: Lash Curler Matters!
For the best results, don’t forget a quality lash curler. It can make any mascara work 10x better. Shop My Favorite Lash Curler by Shiseido»
What Do You Think?
Have you tried either of these? Let me know in the comments which mascara is YOUR all time favorite.
Thanks for reading, Tarte vs. IT Cosmetics: Which Viral Mascara Deserves a Spot in Your Makeup Bag? You will also enjoy my Victoria Beckham Eyeliner Review.
