Why the Designer Resale Market Is Hot (and What You Should Know This Holiday Season)

Hey fellow fashion lovers, I just dove into Fashionphile’s 2025 Ultra-Luxury Resale Report. And it confirms what many of us have been sensing. The secondhand designer market is not just a trend, it’s a full-fledged movement. As someone in the consignment industry for over 20 years I can tell things have been heating up. Even my small shop has seen a major shift this year.

If you’re thinking of buying or selling designer pieces this holiday season, here’s what’s hot, why resale is smarter than ever, and how you can make the most of this moment.

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Why the Designer Resale Market Is Hot (and What You Should Know This Holiday Season)

Read The Full Report Here

🔥 1. Resale = Reinvention, Not Just Discounted Luxury

In 2025, resale became more than a way to save, it became a statement. Fashionphile describes it as “a rebellion” against mindless consumption, where shoppers are curating pieces that reflect identity, story, and intention.

Instead of chasing every new trend, buyers are gravitating toward pieces with heritage, strong resale value, and timeless appeal. They want bags that say something, not just labels and flashy logos.

2. What’s Selling (and What’s Flying Off the Shelf)

Here’s the interesting part: The designers and styles that are dominating the resale world right now!

(It’s no surprise) Top-shopped bags this year:
1. Louis Vuitton Speedy
2. Chanel Double Flap
3. Gucci Marmont
  These are the “safe bets” that continue to hold strong demand.
Crossbody bags rule: Hands-free, wearable, stylish/ crossbody silhouettes like the Pochette Metis and Wallet-on-Chain were among the top choices.
Small accessories & accents: Even modest pieces proved powerful, bag charms saw an impressive 85% increase in searches year-over-year.
Texture, color, and pattern:
- Suede searches jumped ~46.9%.
- Animal prints, pony hair textures, and exotic skin accents saw double-digit growth.
- In color stories, green, white, and soft pink bags all saw notable sales growth.
Younger buyers (Gen Z): They’re chasing exclusivity, with top interest in pieces like the Hermès Sac Roulis and the iconic Louis Vuitton Pochette Metis.

Bottom line? Fighting the crowd for what’s “in” is less important.

3. Tips for Buying Smart This Holiday Season

Do your research: Use resale platforms with strong authentication protocols (like Fashionphile).
Check condition, not just brand: A superb-condition mid-tier bag can outperform a badly worn “it” bag.
Think small & sentimental: Bag charms, wallets, and other “small luxuries” are trending and easier to gift.
Watch textures & tones: Suede, animal prints, and unexpected hues are capturing attention.
Timing matters: The resale market spikes around holidays, list your items early, or shop early before the best picks disappear.

4. Insider Advice if You’re Selling Designer Pieces

Presentation is key: Clean your item, photograph it beautifully, include original packaging or dust bags if you have them.
Set a smart price floor: Use marketplace data to benchmark. You want to attract buyers but leave room to negotiate.
Leverage the story: Buyers love history. Note where and when you bought it, any history, and the piece’s journey.
Be strategic in listings: List it in early fall or early November, demand tends to surge heading into the holidays.