Coach is Back and Better Than Ever

Exciting news! It’s the moment many handbag enthusiasts have been waiting for. Coach is back and better than ever! The return of an affordable handbag that is both high quality and in demand.

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New release

Coach has just released their reimagined Demi bag at $295 retail and it’s back better than ever, offering a structured silhouette with the ideal amount of slouch, an adjustable strap, and an outside zip pocket. The small, shoulder carry bag comes in fun fresh colors. Though condensed in size, the spacious interior allows for your phone, a small wallet, keys, lipstick and other smaller essentials. There are five fun colors: oak maple, lake, green, sport red, and petunia, the dimensions are 9″ L x 5.5″ H x 4.25″ W.

This classic Coach with the Signature jacquard logo print, is crafted from organic cotton and recycled plastic bottles. The leather trim used is created from scraps from the tannery, so this bag is also environmentally conscious in its crafting. This makes it even more refreshing to many people that are into saving the environment.

At The Level

I don’t know about you but I’m tired of the luxury brands with unattractive prices and quality also going down hill at the same time. These days I’m looking for quality, wearability and at an attainable price point. I’m excited to start my Coach collection! The brand has been in the works of reinventing itself the last few years. I began to notice it all last year when Jennifer Lopez accepted a campaign with the brand. Kinda shocked to see such a mega star wearing the bags around even though she could have easily went with a brand like Chanel or Chloe.

I truly believe Coach is now at the level of Louis Vuitton. As a person that has been buying and selling designer handbags for over 20 years, I do think Coach beats most designers brands in quality. I have seen Chanel and Louis Vuitton bags that don’t compare to a Coach (I know it’s shocking). But it’s very true. The quality of the leather and materials used are meant to last.

Nostalgia

Coach has been something I associated with my fun 20’s. For many Millennials, however, the heritage brand represents their high school years or college era. But whatever your relationship to the company, Coach and its bags are having a major moment. It all makes sense, of course: the Gen Z crowd is now at the point in their lives of having the spending power to purchase a designer purse they coveted as a kid, either directly from the label or by shopping vintage. Meanwhile, Millennials are experimenting with — and reclaiming — old trends from the ‘90s to ‘00s, and Coach carryalls have always been a staple of those fashion eras.

Creative leaders

Coach’s clout points back to its creative leaders — there’s been some notable ones. Bonnie Cashin, the first lead designer for the house, is credited for defining the Coach look. To this day, Cashin’s signatures, like chunky turn lock buttons, are incorporated into new products.

Years later, when Reed Krakoff took the reins as executive creative director in 1996, he turned the label into another era with his structural aesthetic, relying on abstract shapes and colors to move the brand into the 21st century.

Then Stuart Vevers stepped in as creative director in 2013. He soon began experimenting with vibrant colors, and more structured pieces. He certainly succeeded: These days, I can’t go to dinner with a friend without one of them carrying a Coach bag. But my inner circle certainly aren’t the only ones, because some of my favorite celebs are also loving the brand just as much as we are.

Unboxings

In 2020, Coach unboxing Tik Tok videos started popping up on the for you pages of millions as the hashtag #coachbag went viral. People started sharing videos about what’s in their favorite coach bag, finding bags thrifting, how to style a coach bag, and even restoring vintage Coach. Make sure to check out youtube as well for even more fun handbag collection videos.

Shopping Vintage Coach

While some people buy their pieces new, others are gravitating toward vintage. Poshmark is my favorite place to find a vintage bag. According to experts at Poshmark, the resale site’s recent sales prove that Gen Z is following suit to what Millennials lusted after 10-15 years ago. Tabby bag sales have increased +613% since 2020. Poshmark sellers understand the desire for this trend and respond to demands by sourcing and listing Coach items.” Coach bags on Poshmark as a whole have gone up 30% in sales since 2019, and Swinger bags have soared 76% in sales since just last month, June 2022. Meanwhile, crossbody bag sales have also increased 80% since 2019.

You can purchase this handbag at Macys or Neiman Marcus $295.00

I think no matter one’s personal style, there’s a place in their wardrobe for a Coach bag. As for me, I’ll be on Poshmark hunting for a vintage denim patchwork bag to live out the fashion dreams of my 20 year-old self. Right after I purchase this hot Pink Demi! It’s a must have for me! How about you? What color are you adding to your collection?

Disclaimer: This post is not affiliated or sponsored by Coach, simply my opinions for entertainment purposes only.

Check out my other post holiday gifts for her!